This leading globally federated international development organisation was faced with growing needs for its services while experiencing decline in regular giving, which accounts for 80% of revenue.
While the organisation invested significantly in digital, it lacked a overarching global strategy to support development of efficiencies and improved fundraising performance. It also knew it need to transform for the decade to come.
Awe were engaged to lead the process and develop an enterprise digital strategy to guide investment and help the organisation achieve their objectives.
Drawing on our experience working with large international development organisations, we understood a collaborative approach would be needed to gain input from stakeholders across the organisation. To do this in a focused way, we established a core working group and split the project into three streams; data, technology, and supporter experience.
The approach we used was to break the project into stages:
The strategy was well received and adopted. Implementation of the roadmap is well underway with a number of global projects already demonstrating strong return on investment. Improvement to supporter experience have also contributed to 7% growth in fundraising.