As a global marketing director at World Vision, I experienced the many challenges facing not-for-profit organisations.
Older target audiences, reliance on direct marketing, and pressure not to invest are all contributing factors. Yet people’s behaviours and expectations are changing.
Traditional approaches to engaging audiences are costing more and returning less. Trying to use digital channels the same way we use traditional fundraising channels has also proven ineffective.
We’re also seeing the next generation emerging technologies seep into our daily lives. According to the World Economic Forum, these technologies are expected to fundamentally alter the way we live, work and relate to one another.
It’s no longer about whether charities want to change. The future is digital and charities must evolve.
Having worked with charities in Australia and around the world, as well as government and private enterprise, we’ve failed, succeeded, and learned what it takes to build sustainable capability and transform smart.
Using a design-led approach, our team is helping take purpose-led marketing into the future.