Standing out it hard. We help brands doing good seize attention and build trust by crafting strategy and communications that are relevant, interesting, and useful.
I was told the story of Sadako and the Thousand Paper Cranes when I was ten.
It’s a story about a girl from Hiroshima suffering from leukaemia. According to legend, she would be granted a wish if she folded 1,000 origami cranes.
I remember my teacher saying our class would fold 1,000 paper cranes in memory of her. If we succeeded, we could make a wish on behalf of other children living with leukaemia.
It was the first time I felt empowered to make a positive change in the world.
Having gone on to work as a global marketing director with World Vision, I’ve seen first hand how strategic communications can be used to move people to action and create transformational change.
I saw an an opportunity to take what I’ve learned in the humanitarian sector and help brands doing good increase their visibility, build trust and grow. The goal being a better world.
When it came time to name the business I called it origame.