Standing out it hard. We help brands doing good seize attention and build trust by crafting strategy and communications that are relevant, interesting, and useful.
I was told the story of Sadako and the Thousand Paper Cranes when I was ten.
It’s a story about a girl from Hiroshima suffering from leukaemia. According to legend, she would be granted a wish if she folded 1,000 origami cranes.
I remember my teacher saying our class would fold 1,000 paper cranes in her honour. If we succeeded, we could make a wish on behalf of other children living with leukaemia.
It was the first time I felt empowered to make a positive change in the world.
Having gone on to work as a global marketing director with World Vision, I’ve seen first hand how strategic communications can be used to move people to action and create transformational change.
As more companies and causes seek to create their own change in the world, I learned that many experienced challenges telling their stories and being heard. Some also find themselves working in international contexts with diverse stakeholder groups.
I saw an an opportunity to take what I’ve learned in international development and help these brands increase their visibility, build trust, and grow to have greater social impact.
When it came time to name the business I called it origame.